Fanis Poulinakis was born on Jan. 6th on the island of the Minotaur, Crete. Since 2001 he creates ideas and experiences that make heartbeats go faster for either TV or Digital. He also has myopia. For that reason, instead of becoming a pilot, he is fascinated to create habit-forming products. He is currently exploring New York. He loves Goldendoodles and hates Resumes!
I’m a TV Series Geek… I literally watch every series that is out there. I am heavily into writers and their work and astonished with some of the characters they create.
My favorite is definitely Aaron Sorkin. “Newsroom” is a serious standout! I’ve been hooked lately with BBC’s “The Fall”, one of the best murder-dramas I’ve ever watched. Among others, I am a fanatic of course of “The Following”, “Downtown Abbey”, “Doctor Who” and “Absolutely Fabulous”!
I am a POP guy and not ashamed about it! I admire for marketing reasons Madonna – there should be a college marketing class about her – and all the artists that have been N1 for more than 20 years. It means something..right? Michael Jackson, is in my opinion one of the best things that have happened in music in the twentieth century.
I also follow a singer called Monica (find her on Youtube), Matisyahu, a group named The Pierces and also Crystal Castles.
I came up with a list of 8 books that I consider must-reads for all creatives, wannabe leaders and emotional people.
Just listen (Mark Goulston), Damn Good Advice (George Lois), The Art of Seduction (Robert Greene), Flying without Fear (Duane Brown), A Technique of Producing Ideas (James Webb Young), Whatever You Think Think the Opposite (Paul Arden), The Dog Listener (Jan Fennel), Plato Complete Works (John Cooper)
As an early adopter, tech aficionado and net lover I like to try every new product at least once. I always question everything and try to understand why things work. I appreciate the fact that some of the best things online are still free!
Here is a list of what I use on a daily basis. (Expect it to change often)
Google Maps, Embark, Pulse News, BuzzFeed, Seamless, Skitch, Pocket, Business Insider, Spotify, TuneIn, FourSquare, Google Keep, NowThisNews, HuffPost, HBO Go, Kindle
Skills // Live TV Directing, Content Strategy, Branding, User Interface,Heartbeat Raising Ideas Creator.
Live Studio Directing
TV News Portal
Global Rank: 2,506 – Rank in Greece:10
In less than one year Newsit became Greece’s leading online news portal with more than 2 million monthly unique visitors and an Alexa ranking of 11 for Greece.My main concern on this project was to make viewers come back to the site as often as possible. The competition on this specific niche is quite fierce, even in Greece with tens of other news portals already existing.
Idea:I decided that the key for making the viewer come back, besides the fast news update, would be for the home page to show updates and change its appearance as often as possible. The result? Millions of viewers every day and more than 250 news articles appear on the home page at once!
Green Screen Parody
Women’s Lifestyle Portal
Global Rank: 8,617 – Rank in Greece:64
In a 6 month time period from its launch TLife became Greece’s leading online magazine for a female audience. The portal has been visited by more than 2 million unique visitors monthly (that is quite an accomplishment, taking into consideration the country’s small population).
Idea: One of the things I insisted on from the very beginning was raising a budget to start producing our own photo shoots and videos. Producing unique content for the audience really made a difference. My experience working for a female audience as a director for a morning variety TV Show targeted to females really helped me decide on the proper content for this portal.
Live Studio Opening
Morning Live Show
I was requested to create (content/user interface/production) a portal related to the ministry of defense and its personnel. OnAlert.gr. That was something totally out of my league and content ideas were a big challenge! After a lot of research, I decided to go with a less fancy interface to try and target all of the different branches of the military. My personal favorite detail is that depending on what branch the viewer is interested in, they can change the colors of the site (upper right side).
TV News Portal
ZappIT is all about media coverage. TV, Films,Radio and newspapers are part of its content. I decided to go with TV-like graphics.
Hint: Fancy logos, bright colors and an easy to read layout are used in order to gather viewers of both genders and all ages, reminded them of their favorite TV shows. One of my main goals here was enabling the audience to use the site for catching up on favorite TV moments that might have been missed during the day/week. It is similar to an online Tivo for small TV clips. The site has had great success with more than 400k unique monthly visitors, ranking number one for it’s category.
Live Investigation Show
Doctors Social Network
Founded and developed www.fivess.gr, a platform that was inspired by the economic crisis. Fivess seeks to enable educated, unemployed individuals to obtain extra income.
Idea: Since our audience is quite young, we decided to go with a happy approach as far as design is concerned. This also distract viewers from thinking about the financial crisis. It’s been online for 6 months and has already generated quite a buzz!
About the mission // I believe emotional excess is fundamental to creativity. Great art was born of great wars. I have a pile of stuff in my brain from all the books, movies, streets, countries, sounds, conversations and faces I've encountered. I take notes. Notes of everything. I create ideas. I reach millions with them. This is an online experiment to keep me sane...Brainstorming for my favorite brands! More details here!
Let me start with the basics. The title is misleading and this is definitely not good news practice. It’s not misleading because of the fact that we surpassed Twitter in traffic, but mainly because I didn’t create anything just by myself. Quick Tip: A trick on the headline might work once or twice, but if your actual content is not compelling, you will eventually turn the consumer against you.
How some small changes can boost Fab’s – and your company’s sales.
I recently read several online articles regarding how FAB.com has been going through some struggles and trying to find its right place on the market. As a design aficionado and also buyer of many of their products decided to brainstorm on a couple ideas. This is part of an email I sent over to the team.
Will you watch Super Bowl on your DVR? Asked no one ever!
Everyone uses Gmail. If you recall, when it first launched it was very innovative. It was one of those products that will make you forget the one used before right away. Google is still innovating at a very rapid pace – Androids, Chrome, Google Glass, Nexus 7, Chromecast – just to name a few! They’re top on the top of their game. Here is just a small tip for Gmail that just came across my mind and I’d like to share!
One of the sites, if not the only one, that really changed the way online content is produced is certainly BuzzFeed. Where shall I start? So many firsts…The first to create unique content using the best from the web. The first to display their content and pics horizontally instead of the annoying galleries. The first to realize no one is clicking on advertising banners anymore and start a more creative, socially engaging way between users and brands. The first to combine politics with Grumpy Cat and do it so well. I can go on and on. Here is where I thought Buzzfeed could innovate as well…
The Today Show is like Apple. They got to the #1 spot and then became afraid to innovate in order to not lose their top position! Since most of the ideas I wrote in a previous post about the morning shows apply to the Today Show as well, here is a game idea for the 4th segment of the show. If it’s right it will be a hit!
News Networks have started to loose the game a long time ago. Technology has played quite an important role in terms of how people consume news these days and unfortunately the big players weren’t fast enough to follow and innovate.
People might feed their daily news crave through social media, but when a breaking news event happens they turn their TV on to watch the live picture and hear a reliable source. For that reason, News Networks need to focus on creating on a daily basis “breaking news” themselves. Stories that will affect the viewers in their everyday lives, make them question things and situations and give them solutions. Continue reading