The Today Show is like Apple. They got to the #1 spot and then became afraid to innovate in order to not lose their top position! Since most of the ideas I wrote in a previous post about the morning shows apply to the Today Show as well, here is a game idea for the 4th segment of the show. If it’s right it will be a hit!
News Networks have started to loose the game a long time ago. Technology has played quite an important role in terms of how people consume news these days and unfortunately the big players weren’t fast enough to follow and innovate.
People might feed their daily news crave through social media, but when a breaking news event happens they turn their TV on to watch the live picture and hear a reliable source. For that reason, News Networks need to focus on creating on a daily basis “breaking news” themselves. Stories that will affect the viewers in their everyday lives, make them question things and situations and give them solutions. Continue reading