In July 2013, Facebook changed their terms around content. FB Cover Photos can finally include any number of pictures and text and all previously limitations have been eliminated. Here is a creative idea taking advantage of this opportunity. I am using NBC News as an example.
Opportunity: Drive long-term daily/regular engagement on NBCNews’ Facebook page. Adding an extra reason for the users to become loyal and visit the page on a daily basis.
How: Leverage the Facebook Page and in particular its Cover Photo. In July 2013, Facebook changed their rules around content. We can leverage this rule change and be the first to market. See attached image or click here for details (Infographic)
Result: Increased engagement, more Facebook likes, increased user acquisition through “shares.” Providing a new useful service.