Let me start with the basics. The title is misleading and this is definitely not good news practice. It’s not misleading because of the fact that we surpassed Twitter in traffic, but mainly because I didn’t create anything just by myself. Quick Tip: A trick on the headline might work once or twice, but if your actual content is not compelling, you will eventually turn the consumer against you.
How some small changes can boost Fab’s – and your company’s sales.
I recently read several online articles regarding how FAB.com has been going through some struggles and trying to find its right place on the market. As a design aficionado and also buyer of many of their products decided to brainstorm on a couple ideas. This is part of an email I sent over to the team.
Will you watch Super Bowl on your DVR? Asked no one ever!
Everyone uses Gmail. If you recall, when it first launched it was very innovative. It was one of those products that will make you forget the one used before right away. Google is still innovating at a very rapid pace – Androids, Chrome, Google Glass, Nexus 7, Chromecast – just to name a few! They’re top on the top of their game. Here is just a small tip for Gmail that just came across my mind and I’d like to share!
One of the sites, if not the only one, that really changed the way online content is produced is certainly BuzzFeed. Where shall I start? So many firsts…The first to create unique content using the best from the web. The first to display their content and pics horizontally instead of the annoying galleries. The first to realize no one is clicking on advertising banners anymore and start a more creative, socially engaging way between users and brands. The first to combine politics with Grumpy Cat and do it so well. I can go on and on. Here is where I thought Buzzfeed could innovate as well…
News Networks have started to loose the game a long time ago. Technology has played quite an important role in terms of how people consume news these days and unfortunately the big players weren’t fast enough to follow and innovate.
People might feed their daily news crave through social media, but when a breaking news event happens they turn their TV on to watch the live picture and hear a reliable source. For that reason, News Networks need to focus on creating on a daily basis “breaking news” themselves. Stories that will affect the viewers in their everyday lives, make them question things and situations and give them solutions. Continue reading
Target: Homepage – AOL.com
Time consumed: 62 minutes.
AOL is one of my favorite companies and many of your favorite websites are owned by them (TechCrunch, Engadget, Moviefone, Patch, Stylist,TUAW to name a few). I totally disagree with those who are skeptical regarding the company’s prospects. AOL’s homepage should more effectively showcase the different content partners/brands and become a major part of the company’s rebranding. I brainstormed for about an hour, worked with a designer-friend and came out with some ideas.